Episode 0
In this episode of Betting On It, Drew and Sahil from BetsBooster are joined by James McLoughlin from Stirling Mac, who shares a ton of practical, actionable marketing advice.
Owen
Monagan
Show Notes
BettingStartups.com brings you Season 1 of Betting On It, an 8-episode series that follows one betting industry startup as it gets investor-ready ahead of its seed funding round.
In this episode, Drew and Sahil from BetsBooster are joined by James McLoughlin from Stirling Mac, who shares a ton of practical, actionable marketing advice.
They discuss:
- The basic set of 'marketing musts' for any B2C mobile app
- App store optimization, and which specific tactics help drive organic downloads using ASO
- Why and how to use storytelling in content and creative to build brand awareness
- How to leverage influencers to promote products, and best practices for engaging with them
- Launching and running an affiliate program
- Driving virality through incentivized user referrals
Betting On It is made possible by GeoComply, which provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. To learn more, visit: www.geocomply.com
Btw: did you know we have a newsletter? The Betting Startups Newsletter is the easiest way to keep your finger on the pulse of the betting industry's rapidly evolving early-stage ecosystem. New issues weekly. ⚡Subscribe Now⚡
BettingStartups.com brings you Season 1 of Betting On It, an 8-episode series that follows one betting industry startup as it gets investor-ready ahead of its seed funding round.
In this episode, Drew and Sahil from BetsBooster are joined by James McLoughlin from Stirling Mac, who shares a ton of practical, actionable marketing advice.
They discuss:
- The basic set of 'marketing musts' for any B2C mobile app
- App store optimization, and which specific tactics help drive organic downloads using ASO
- Why and how to use storytelling in content and creative to build brand awareness
- How to leverage influencers to promote products, and best practices for engaging with them
- Launching and running an affiliate program
- Driving virality through incentivized user referrals
Betting On It is made possible by GeoComply, which provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. To learn more, visit: www.geocomply.com
Btw: did you know we have a newsletter? The Betting Startups Newsletter is the easiest way to keep your finger on the pulse of the betting industry's rapidly evolving early-stage ecosystem. New issues weekly. ⚡Subscribe Now⚡