Show Notes

Ep. 66 features Evan Kirkham from Outlier, where sports fans can browse, analyze, and execute bets with confidence.

Hear him discuss:

- Outlier's origins as a social sports talk app before pivoting the product 

- Why he and his cofounders decided to execute on the pivot, despite having over 10,000 MAUs

- How the current Outlier product is creating a one-stop-shop for all stages of the sports bettors' journey

- Why he thinks "the most successful partnerships are ones where there's actually no exchange of dollars"

- How they are using product-led growth tactics to acquire and retain users

- Why he is committed to building a B2C business, despite seeing potential in B2B opportunities 

Learn more 👇

➡️ Outlier website

➡️ Evan Kirkham on Linkedin

➡️ Outlier on Linkedin

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This episode is brought to you by SBC Summit North America, the biggest dedicated igaming and sports betting event in North America, which returns to New Jersey May 9-11.

To learn more and secure your ticket for SBC Summit North America visit www.sbcevents.com, and make sure to use promo code BSP23 for $200 of your pass.