Show Notes

Ep. 43 introduces you to Todd Ballard, co-founder and CMO of ALT Sports Data, which provides proprietary trading solutions focused on alternative sports.

Hear him discuss:

- His experience as an early employee at GoPro, and the journey of going from startup through to IPO

- The world of alternative sports, and what makes their billion-plus fans “a highly engaged, passionate audience group”

- How he and his co-founder validated the idea for ALT Sports Data, which included some brief consideration to the idea of becoming a sportsbook (which an advisor said was “the worst idea”)

- How leagues and data rights holders within alternative sports are looking at the betting opportunity, and why they believe they can bring new audiences to operators

- Following your passion and why keeping “the least amount of daylight between your personal life and your professional life is a good key to success”

Learn more 👇

➡️ ALT Sports Data website

➡️ Todd Ballard on Linkedin