Episode 185
Ep. 185: Productizing a passion for baseball w/ Adam Rosenberg
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Show Notes
Ep. 185 features Adam Rosenberg, co-founder of Handigraphs, a betting analytics platform built by and for baseball fans.
Hear him discuss:
His journey from political fundraising and brand strategy to PR and marketing in the sports betting industry
How a friendship in the Outlier Discord led to co-founding Handigraphs with CJ Buskey
Why baseball’s intimidating data landscape inspired the creation of a simpler, more visual analytics tool
How Handigraphs identifies edges using proprietary plate appearance metrics (30/60/90 PA splits)
Lessons learned from building a sticky, subscription-based product with near-zero churn
Why education and “over-teaching” users became central to their go-to-market strategy
Balancing side project and startup life — and what comes next for Handigraphs in 2025
The role his podcast Dads Bet Baseball plays as both creative outlet and marketing engine
Common mistakes early-stage founders make in PR and how to tell a clear, differentiated story
Why Adam lives by the philosophy “Be helpful” — and how generosity and curiosity drive success in this industry
Catch the video version of this episode here.
Learn more 👇
➡️ Handigraphs website
➡️ Adam Rosenberg's socials
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Ep. 185 features Adam Rosenberg, co-founder of Handigraphs, a betting analytics platform built by and for baseball fans.
Hear him discuss:
His journey from political fundraising and brand strategy to PR and marketing in the sports betting industry
How a friendship in the Outlier Discord led to co-founding Handigraphs with CJ Buskey
Why baseball’s intimidating data landscape inspired the creation of a simpler, more visual analytics tool
How Handigraphs identifies edges using proprietary plate appearance metrics (30/60/90 PA splits)
Lessons learned from building a sticky, subscription-based product with near-zero churn
Why education and “over-teaching” users became central to their go-to-market strategy
Balancing side project and startup life — and what comes next for Handigraphs in 2025
The role his podcast Dads Bet Baseball plays as both creative outlet and marketing engine
Common mistakes early-stage founders make in PR and how to tell a clear, differentiated story
Why Adam lives by the philosophy “Be helpful” — and how generosity and curiosity drive success in this industry
Catch the video version of this episode here.
Learn more 👇
➡️ Handigraphs website
➡️ Adam Rosenberg's socials
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.