Ep. 178 features Trent Hoerr from BullRush, which is a gamified platform offering multi-participant competitions using virtual currency with real cash prizes.

Hear him discuss:

• His early days as a professional runner turned prop trader during the 2008 financial crisis

• The legal and regulatory path to proving BullRush competitions as games of skill

• Why he believes traders often overlap with sports bettors due to shared analytical skills

• The significance of peer-to-peer competition and restoring the social side of betting

• BullRush’s growth to 150,000 users across 170 countries since launching in 2023

• How he bootstrapped BullRush using profits from his previous startup

• Their current NFL Survivor contest with a $100K prize pool

• Why he believes BullRush can grow to 5M+ users as more bettors get limited by sportsbooks

• The long-term convergence of financial trading and sports betting platforms

Catch the video version of this episode here.

Learn more 👇

➡️ BullRush website

➡️ Trent Hoerr on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.