Ep. 171 features Ben Howard from Edge Sports, which offers sports data and predictive AI at your fingertips. Ben shares how the company is capitalizing on the growth of live betting, building modular tech for both consumers and B2B clients, and bootstrapping the business using its own prediction engine.

Hear them discuss:

The journey from sneaker software to Penn Entertainment to founder

How a winning parlay sparked the earliest version of Edge Sports

What makes their predictive models different from other research tools

Why live betting is the future—and how they’re solving for latency

The surprising win rates from their early Discord testing

How B2B traction in Discords and peer-to-peer betting helps fund growth

Why they’ve spent $0 on marketing to date and hit 10,000+ users

How sportsbooks limiting users shapes their roadmap and partnerships

What Edge Sports learned from SBC’s First Pitch and Startup Zone

Their plan to launch live predictions in time for the NFL season

Where Ben sees Edge Sports heading over the next five years

Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes.

Catch the video version of this episode here.

Learn more 👇

➡️ Edge Sports website

➡️ Ben Howard on Linkedin

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