Ep. 170 features John Wright from StatsDrone, a business intelligence platform helping affiliates eliminate revenue leak and unlock more value from their data. John shares how the company is centralizing fragmented affiliate stats, building tools for operators, and uncovering hidden opportunities in iGaming’s affiliate ecosystem.

Hear them discuss:

The origin story from professional gambler to affiliate tech founder

How revenue leak inspired the earliest version of StatsDrone

Why “business intelligence” became the heart of their value proposition

Who uses the platform today—from SEO affiliates to large networks

How StatsDrone is building a global map of affiliate sites and links

The surprising ROI hiding in broken tracking and closed casino

Why affiliate CRM remains an underdeveloped opportunity

How operators and affiliate managers are starting to use their insights

What it’s like navigating investor interest and potential exit offers

His two-year vision to unlock billions in affiliate-side revenue optimization

Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes.

Catch the video version of this episode here.

Learn more 👇

➡️ StatsDrone website

➡️ John Wright on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.