Episode 134
Ep. 134: Life after product-market fit w/ Evan Kirkham from Outlier
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Owen
Monagan
Show Notes
Ep. 134 features Evan Kirkham from Outlier, which is a cutting-edge sports betting app that helps users make smarter bets, no matter the sportsbook.
Hear him discuss:
- How life has changed for Evan and the Outlier team after finding product-market fit since his last appearance on the podcast
- Insight into Outlier's internal product development process, and how they maintain a strong shipping cadence with a lean team
- The flywheel that has led to Outlier pushing over 500,000 bets per week to sportsbook partners
- His guiding principles on team building and scaling headcount
- Why Outlier has eschewed affiliate revenue despite it being an obvious monetization channel
- His assessment of the competitive landscape within the betting tools category
- What he learned after launching a fundraising process earlier this year, and why he ultimately abandoned it in favor of organic growth
- His approach to doing cold outreach to get calls with in-demand people
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribed to the Betting Startups newsletter here: https://news.bettingstartups.com/
Catch the video version of this episode here.
Learn more 👇
➡️ Outlier website
➡️ Evan Kirkham on Linkedin
--
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Ep. 134 features Evan Kirkham from Outlier, which is a cutting-edge sports betting app that helps users make smarter bets, no matter the sportsbook.
Hear him discuss:
- How life has changed for Evan and the Outlier team after finding product-market fit since his last appearance on the podcast
- Insight into Outlier's internal product development process, and how they maintain a strong shipping cadence with a lean team
- The flywheel that has led to Outlier pushing over 500,000 bets per week to sportsbook partners
- His guiding principles on team building and scaling headcount
- Why Outlier has eschewed affiliate revenue despite it being an obvious monetization channel
- His assessment of the competitive landscape within the betting tools category
- What he learned after launching a fundraising process earlier this year, and why he ultimately abandoned it in favor of organic growth
- His approach to doing cold outreach to get calls with in-demand people
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribed to the Betting Startups newsletter here: https://news.bettingstartups.com/
Catch the video version of this episode here.
Learn more 👇
➡️ Outlier website
➡️ Evan Kirkham on Linkedin
--
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.