Ep. 128 features Rob Urwin and Sabin Brooks from Bettormetrics, which offers next-generation sports trading analytics.

Hear them discuss:

- Rob’s background co-founding BetNOW, a VC-backed startup that enabled mobile betting via SMS (before iPhones were invented!)

- Sabin’s journey through working at Sky Sports, SkyBet, and PartyPoker.com

- How Bettormetrics is helping trading teams reduce market downtime, and how that's positively impacting sportsbook KPIs

- A look behind the curtain at trading operations at sportsbooks, and why live markets get suspended in the first place

- Overcoming objections in the B2B sales cycle

- Bettormetrics’ recent Series A funding led by BettorCapital and Velo Partners

- Comparing and contrasting sportsbook trading approaches in the UK and the US

Video version of this episode can be viewed here.

Learn more 👇

➡️ BettorMetrics website

➡️ Rob Urwin on Linkedin

➡️ Sabin Brooks on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.