Ep. 127 features Dan Zimmerman from Verse Fantasy which fuses fantasy sports and real-money gaming.

Hear him discuss:

- His original idea of launching a betting exchange, which he realized would be "a very difficult endeavor" - thus triggering an early pivot to DFS

- How the LeagueSync product allows season-long fantasy players to win real-money on weekly matchups

- Using product-led growth tactics to drive user adoption of the Verse Fantasy app

- The recent launch of Verse Media, which was "built to serve as Verse Fantasy's own affiliate"

- The various content-led marketing tactics that Verse is focusing on, and the metrics they're seeing from it

- A breakdown of his current thesis on the emergence of DFS 3.0

- Why he feels that Verse Fantasy is well insulated from any potential regulatory changes to DFS in various states 

- Exclusive breaking news that Verse Fantasy just closed a $1.1 million pre-seed round led by Frontstage Ventures

Learn more 👇

➡️ Verse Fantasy website

➡️ Daniel Zimmerman on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.