Show Notes

The Betting Startups podcast is live! 🚀

Ep. 1 introduces you to John Gordon, co-founder and CEO of Incentive Games.

Hear John discuss:

- What he learned competing against DraftKings and Fanduel in the UK and European markets

- Why he decided to pivot from a B2C to B2B business model

- How taking a scientific approach to gamification has helped Incentive Games become a leading developer of free-to-play games 

- His strategy for taking Incentive Games into the regulated USA sports betting market

Learn more:

➡️ Incentive Games website

➡️ John Gordon on Linkedin

This episode of the Betting Startups podcast is brought to you by SBC Events, organizers of the world’s best sports betting and gaming industry events. To view the events calendar, visit www.sbcevents.com